IROAI

“With the current economic downturn and significant layoffs among sales staff, the web has become more important than ever as a means of communicating with customers/clients/membership. But I have yet to meet a CEO who likes website development. It makes business leaders uncomfortable. The web experts speak in a cryptic language – CMS, KM, XML, [...]

“Design means designing the entire customer experience, from discovering what people really need to shaping interactive solutions for them and finally creating a hard product package such as a cell phone or car that is both aesthetically pleasing and useful to people.
This is the where companies create economic value today. This is heart of Designomics, [...]

“User Centered Design is the methodology by which you design a holistic product while considering the needs of stakeholders and users. Agile Development is a programming methodology and philosophy intended to overcome the challenges of the waterfall development process and to deliver clean and functional code. How can these two methodologies come together?” full article [...]

Abstract and free chapter of Don Norman’s forthcoming book “Sociable Design”