“In the digital age, many advertising agencies think of their work as a marriage between two different worlds: traditional advertising that focuses on messaging, and software development, which is focused on designing products. Digital is merely a new ‘channel’ for advertising – like television, radio and print before. In most instances, this has been an [...]
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The Journal of Information Architecture is an international peer-reviewed scholarly journal whose aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture.
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