IROAI

“While there remain certain specific contexts where it is advisable to craft and present wireframe layouts for client evaluation and approval, this practice is often a really bad move and one made at the wrong moment in the design process, and for the wrong reasons. Wireframes can be useful, valuable artifacts for informing the designer’s [...]

“Experience Design is an approach to creating successful experiences for people in any medium. This approach includes consideration and design in all 3 spatial dimensions, over time, all 5 common senses, and interactivity, as well as customer value, personal meaning, and emotional context. Experience Design is not merely the design of Web pages or other [...]

Release The Stories In Your Organization
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“Material wealth creation / destruction should surpass earlier computing cycles. The mobile Internet cycle, the 5th cycle in 50 years, is just starting. Winners in each cycle often create more market capitalization than in the last. New winners emerge, some incumbents survive – or thrive – while many past winners falter.
The mobile Internet is ramping [...]

“Designers are facing simultaneous and extremely meaningful shifts from artifact to experience, from styling to emotional resonance, and from the massive and faceless to the local and personal. These changes are not immediate, and are not complete; just as they didn’t begin overnight, they will continue to evolve as culture continues to morph.
These shifts, however, [...]