IROAI

“Last week I attended a UIE Virtual Seminar called Leveraging Search & Discovery Patterns for Great Online Experiences, with Peter Morville & Mark Burrell. During his talk, Peter mentioned that navigation on web sites has swung back and forth over time between Browse based navigation and Search based navigation. So, for example, ye olden days, if you wanted to buy something at Staples, you were encouraged to browse the site and find what you wanted to buy. Later, search boxes began to pop up all over sites and visitors were encouraged to search more than browse. These days, Peter said, navigation is more of a mix between Search and Browse. I’m still trying to decide if I agree with this, but it got me thinking about related topics near and dear to my heart…” Full article