IROAI

The BA must understand the core business needs and express them in clear, concise language (most commonly as formal business requirements).  The UX professional must understand the business problem, as well as how customers see it, and then they can begin the real work of making complex products usable and aesthetically [...]

Storyboards use little detail to communicate an idea. Developing a persona moving through a scenario helps the design team bridge the contexts of development and use. Patterns of behavior in the context of social settings gain a stake alongside functional requirements and demographic abstraction. And on a simpler level the storyboard [...]

Notes from The ROI of UX: Proving the Value of User Experience Design by Erin Young
What If Customer Experience Has No ROI? by Bruce Temkin

Dan Klyn preda arhitectura informatiei la University of Michigan School of Information. Clientii sai includ: Incorrect Music, Lumber Liquidators, Time-Life, ShopAtHomeTV, American Girl, TJ Maxx, Artistry Cosmetics, Rose Brand, British Virgin Islands Tourism Board, Costa Del Mar, Tobacco-Free Florida, SIGGRAPH, Ross School of Business, NOOMA and world-famous folk music venue [...]