The BA must understand the core business needs and express them in clear, concise language (most commonly as formal business requirements). The UX professional must understand the business problem, as well as how customers see it, and then they can begin the real work of making complex products usable and aesthetically pleasing (even fun!), with interfaces that can be used globally and that are accessible by diverse audiences.
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The Journal of Information Architecture is an international peer-reviewed scholarly journal whose aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture.
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