“Content strategy has been around for a long time. Large corporations such as Disney, Wells Fargo, and Mayo Clinic have had functional content strategy teams for years. The mega-agency Razorfish has had dedicated content strategists on staff since 1998. But it’s really only been in the last two years that the larger UX community has started paying closer attention to content strategy. In 2008, not a single UX conference had a session or workshop devoted to content strategy; In 2010, nearly all of them did, including the IA Summit, UX Week, UX London, User Interface Conference, and even SXSW.
Why the gold rush? The answer is pretty simple: it’s inherently impossible to design a great user experience for bad content. If you’re passionate about creating better user experiences, you can’t help but care about delivering useful, usable, engaging content.” (Kristina Halvorson for UX Magazine)
