1. IA as described above is still pretty new, highly interstitial, and very complex; its materials are invisible, and its effects are, almost by definition, back-stage where nobody notices them (until they suck). We’re still learning how to talk about it. (We need more patience with this — if artists, judges, philosophers and even traditional architects can still disagree among one another about the nature of their fields, there’s no shame in IA following suit.)

2. Information architecture is a phrase claimed by several different camps of people, from Wurmanites (who see it as a sort of hybrid information-design-meets-philosophy-of-life) to the polar-bear-book-is-all-I-need folks, to the information-technology systems architects and others … all of whom would do better to start understanding themselves as points on a spectrum rather than mutually exclusive identities.

3. There are too many legacy definitions of IA hanging around that need to be updated past the “web 1.0″ mentality of circa 2000. The official explanations need to catch up with the frontiers the practice has been working in for years now. (I had an opportunity to fix this with IA Institute and dropped the ball; glad to help the new board & others in any way I can, though.)

4. Leaders in the community have the responsibility to push the practice’s understanding of itself forward: in any field, the majority of members will follow such a lead, but will otherwise remain in stasis. We need to be better boosters of IA, and calling it what it is rather than skirting the charge of “defining the damn thing.”

5. Some leaders (and/or loud voices) in the broader design community have, for whatever reason, decided to reject information architecture or, worse, continue stoking some kind of grudge against IA and people who identify as information architects. They need to get over their drama, occasionally give people the benefit of the freakin’ doubt, and move on.” (Andrew Hinton)

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