IROAI

“Designers are facing simultaneous and extremely meaningful shifts from artifact to experience, from styling to emotional resonance, and from the massive and faceless to the local and personal. These changes are not immediate, and are not complete; just as they didn’t begin overnight, they will continue to evolve as culture continues to morph.
These shifts, however, [...]

“In the digital age, many advertising agencies think of their work as a marriage between two different worlds: traditional advertising that focuses on messaging, and software development, which is focused on designing products. Digital is merely a new ‘channel’ for advertising – like television, radio and print before. In most instances, this has been an [...]