Designing in the face of change

IROAI — Wed, 16 Dec 2009 16:04:02 +0000

“Designers are facing simultaneous and extremely meaningful shifts from artifact to experience, from styling to emotional resonance, and from the massive and faceless to the local and personal. These changes are not immediate, and are not complete; just as they didn’t begin overnight, they will continue to evolve as culture continues to morph.

These shifts, however, have already had*and will continue to have*unprecedented effects on the essence of business, commerce, and trade. Each of the shifts, taken individually, tells a compelling tale of opportunity and cultural change; when considered together, the three shifts paint a picture of a world where the human condition is
empowered by the connections of design and business, and where the products, systems, and services that are bought and sold have a positive impact on society and culture.” (Matt Schoenholz and Jon Kolko) download PDF

Ad Agencies Don’t Need UX Designers

IROAI — Tue, 15 Dec 2009 21:23:40 +0000

“In the digital age, many advertising agencies think of their work as a marriage between two different worlds: traditional advertising that focuses on messaging, and software development, which is focused on designing products. Digital is merely a new ‘channel’ for advertising – like television, radio and print before. In most instances, this has been an uneasy marriage. Agencies have kept the old creative director, art director, copywriter triangle that they’ve had since the days of Mad Men, and tried to slap on a new layer of IAs, UXDs, or digital strategists – what ever title they’ve chosen to pick for this group of people supposed to make sense out of digital as new specialists on the team.” (Karri Ojanen) full article

IROAI » marketing

Designing in the face of change

Ad Agencies Don’t Need UX Designers