IROAI

“While there remain certain specific contexts where it is advisable to craft and present wireframe layouts for client evaluation and approval, this practice is often a really bad move and one made at the wrong moment in the design process, and for the wrong reasons. Wireframes can be useful, valuable artifacts for informing the designer’s [...]

“In the digital age, many advertising agencies think of their work as a marriage between two different worlds: traditional advertising that focuses on messaging, and software development, which is focused on designing products. Digital is merely a new ‘channel’ for advertising – like television, radio and print before. In most instances, this has been an [...]

“Design means designing the entire customer experience, from discovering what people really need to shaping interactive solutions for them and finally creating a hard product package such as a cell phone or car that is both aesthetically pleasing and useful to people.
This is the where companies create economic value today. This is heart of Designomics, [...]

“User Centered Design is the methodology by which you design a holistic product while considering the needs of stakeholders and users. Agile Development is a programming methodology and philosophy intended to overcome the challenges of the waterfall development process and to deliver clean and functional code. How can these two methodologies come together?” full article [...]

Abstract and free chapter of Don Norman’s forthcoming book “Sociable Design”

Designing Goal-based Experiences
View more presentations from Joe Lamantia.

Embracing Collaborative Design
View more documents from Memi Beltrame.

http://theoatmeal.com/comics/design_hell

‘Transmedia’: A brave new world in entertainment marketing, an article by USC professor Henry Jenkins from LA Times.

The Human Interface
View more documents from Christopher Fahey.