IROAI

Focus pe SEO & SEM este un eveniment dedicat optimizării şi marketingului pe motoarele de căutare

Cele 2 zile sunt organizate în workshopuri şi sesiuni interactive. Vei învăţa lucruri noi şi vei găsi soluţii alături de unii dintre cei mai cunoscuţi specialişti români în SEO şi SEM. Programul cuprinde sesiuni diversificate, de la stabilirea obiectivelor, organizarea unui website pentru SEO/SEM până la optimizarea conversiilor şi integrarea cu mixul de marketing.

IMTO Focus pe SEO & SEM îţi este adresat dacă eşti: marketer, brand manager, publicitar, antreprenor, specialist SEO, web developer, sau implicat direct în procesul de marketing şi publicitate.

The BA must understand the core business needs and express them in clear, concise language (most commonly as formal business requirements).  The UX professional must understand the business problem, as well as how customers see it, and then they can begin the real work of making complex products usable and aesthetically pleasing (even fun!), with interfaces that can be used globally and that are accessible by diverse audiences.

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Storyboards use little detail to communicate an idea. Developing a persona moving through a scenario helps the design team bridge the contexts of development and use. Patterns of behavior in the context of social settings gain a stake alongside functional requirements and demographic abstraction. And on a simpler level the storyboard is ideal for instructions and illustrating simple interaction.

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Notes from The ROI of UX: Proving the Value of User Experience Design by Erin Young

What If Customer Experience Has No ROI? by Bruce Temkin

Dan Klyn preda arhitectura informatiei la University of Michigan School of Information. Clientii sai includ: Incorrect Music, Lumber Liquidators, Time-Life, ShopAtHomeTV, American Girl, TJ Maxx, Artistry Cosmetics, Rose Brand, British Virgin Islands Tourism Board, Costa Del Mar, Tobacco-Free Florida, SIGGRAPH, Ross School of Business, NOOMA and world-famous folk music venue The Ark.

Link to slides (English)

Acesta s-ar putea sa fie cel mai important articol pe care l-ati citit din 2004 pina in prezent pe tema disciplinei UXD. Din Jurnalul de Arhitectura Informatiei:

The authors of this paper position pratice-led research (PLR) as an effective agent in the transformation of the seemingly inherent and natural acts found in casual practice into the formal arrangement of accepted truths and regulated practices of a discipline for user experience design (UXD) and information architecture (IA) communities of practice. The paper does not intend to exhaustively define discourse analysis, discipline practice or pratice-led research per se, but rather to introduce practitioners and the fields of UX and IA at large to the basic concepts of PLR so as to begin establishing discussion and awareness.

Read the full article online »

Download Maturing a Practice in PDF format »

“Research actually begins the moment we learn about a project, whether we acknowledge it or not. As user experience designers we aren’t content simply designing to specification. Instead, we ask questions; we take notes; we learn everything we can about our client and their audience—and that’s before we even begin! In this article, we explore the (purported) method to this (seeming) madness, appropriately known as design research.” (Andrew Maier via UX Booth) full article …

The European Information Architecture Conference has two Google supported places for Women in Computer Science to advance their participation in research conferences.

The grant will offer free registration to Europe’s Sixth Information Architecture Conference and up to 300 euros for travel costs to Paris, France for two successful applicants.

We encourage all female computer scientists interested in attending the conference to apply.

Two people will be chosen from the applicant pool to receive:

· Free registration for the main conference.  Accommodation not included.
· Up to 300 euros for travel costs from Google (given to the recipients at or after the event)

To be eligible for a conference grant candidates must:

· Be a female working in or studying Computer Science
· Maintain a strong academic background with demonstrated leadership ability
· Attend at least 2 full days of the main conference

How to Apply

To apply send, no later than August 20 2010, an e-mail to europe-events@google.com with the subject heading ‘Google Euroia 2010 Conference grant’ containing:
· Your full name and email address
· Current address, contact phone number and copy of photo ID
· Your CV
· 1-page statement (no more than 600 words) about why you wish to attend Euroia
· 2010 and why attending is important to your research and/or future career

Winners and claim process

The winners will be notified by e-mail by 30 August 2010.

If you are a successful applicant, you will be sent your free ticket and a payment form to expense your travel contribution, to be completed and submitted after the event.

About Euroia Conference
Euroia 2010 is the premier annual gathering point for IA, UX professionals across Europe and beyond to participate in three days of workshops, presentations, panels and networking events.
Conference Dates: September 23-25th 2010
Conference website: http://www.euroia.org/

PRESS CONTACT:
Name: Theba Islam
+44 7951 737634
theba.islam@gmail.com
European Information Architecture Committee

Related link:
http://www.google.com/anitaborg/

Speram ca in doua saptamini donatia noatra de carte sa ajunga la British Council. Lectura placuta si scrieti-ne daca v-au fost de folos cartile.

1. Prototyping de Todd Zaki Warfel
2. Card Sorting de Donna Spencer
3. Design is the Problem de Nathan Shedroff
4. Web Form Design de Luke Wroblewski
5. Mental Models de Indi Young
6. Ambient Findability de Peter Morville
7. Search Patterns de Peter Morville si Jeffery Callender
8. Designing Social Interfaces de Christian Crumlish si Erin Malone
9. Designing Web Interfaces de Bill Scott si Theresa Neil
10. Web 2.0 Architectures de J. Governor, D. Hinchcliffe si D. Nickull
11. Project Guide to UX Design de Russ Unger si Carolyn Chandler
12. Rocket Surgery Made Easy de Steve Krug
13. Information Architecture: Blueprints for the Web de Christina Wodtke
14. Designing for the Social Web de Joshua Porter
15. Content Strategy de Kristina Halvorson

British Council Centre Iasi
Str. Pacurari 4
700511, Iasi
T/F: 0232 316159
E-mail: bc.iasi@britishcouncil.ro