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	<title>IROAI &#187; designers</title>
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	<link>http://www.iroai.org</link>
	<description>Institutul Roman de Arhitectura Informatiei  - The Romanian Institute of Information Architecture</description>
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		<title>A Practical Guide to Measuring User Experience</title>
		<link>http://www.iroai.org/2011/04/30/a-practical-guide-to-measuring-user-experience/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=a-practical-guide-to-measuring-user-experience</link>
		<comments>http://www.iroai.org/2011/04/30/a-practical-guide-to-measuring-user-experience/#comments</comments>
		<pubDate>Sat, 30 Apr 2011 14:23:33 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[analysis]]></category>
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		<category><![CDATA[conferences]]></category>
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		<category><![CDATA[design]]></category>
		<category><![CDATA[methods]]></category>
		<category><![CDATA[theory]]></category>
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		<category><![CDATA[designers]]></category>
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		<guid isPermaLink="false">http://www.iroai.org/?p=732</guid>
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		<title>UXLX 2010 videos</title>
		<link>http://www.iroai.org/2011/04/26/uxlx-2010-video/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=uxlx-2010-video</link>
		<comments>http://www.iroai.org/2011/04/26/uxlx-2010-video/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 20:16:33 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[talks]]></category>
		<category><![CDATA[UXLX]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=725</guid>
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		<title>an ethnographic analysis of ux professionals</title>
		<link>http://www.iroai.org/2011/02/24/an-ethnographic-analysis-of-ux-professionals/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=an-ethnographic-analysis-of-ux-professionals</link>
		<comments>http://www.iroai.org/2011/02/24/an-ethnographic-analysis-of-ux-professionals/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 15:18:34 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[designers]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=713</guid>
		<description><![CDATA[&#8220;UX professionals are some of the most professionally unhappy folks I’ve ever encountered.
Before reactionary sparks fly, I should clarify that professional  unhappiness is very different than emotional happiness.  Despite my  upbeat and engaging conversations, it was clear that designers have  fewer growth opportunities and are less valued than their engineering  [...]]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;UX professionals are some of the most professionally unhappy folks I’ve ever encountered</em>.</p>
<p>Before reactionary sparks fly, I should clarify that professional  unhappiness is very different than emotional happiness.  Despite my  upbeat and engaging conversations, it was clear that designers have  fewer growth opportunities and are less valued than their engineering  counterparts. If you are currently a UX professional, it’s pretty likely  you work in one of these types of organizations.&#8221; (Elaine Wherry)</p>
<p><a href="http://www.ewherry.com/2010/01/an-ethnographic-analysis-of-ux-professionals/" target="_blank">Full article &gt;&gt;</a></p>
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		<title>The Designer of 2015</title>
		<link>http://www.iroai.org/2011/02/19/the-designer-of-2015/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-designer-of-2015</link>
		<comments>http://www.iroai.org/2011/02/19/the-designer-of-2015/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 04:28:34 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=711</guid>
		<description><![CDATA[&#8220;Six major trends, and the challenges they pose for the profession (which  AIGA will take on as its challenges), emerged from our research. These  trends define design’s role in a much broader, strategic context than  its roots: the making of things and beautiful things. Although that  remains an important contribution, they [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Six major trends, and the challenges they pose for the profession (which  AIGA will take on as its challenges), emerged from our research. These  trends define design’s role in a much broader, strategic context than  its roots: the making of things and beautiful things. Although that  remains an important contribution, they will be a manifestation of a  solution that may involve many different forms, including intangibles  such as strategy and experiences. Among designers and educators, there  has been an enthusiastic response to taking on these trends, although  there is also anxiety about whether designers are adequately prepared to  take on the broader context of the roles these trends imply for them.&#8221; (AIGA)</p>
<p><a href="http://www.aiga.org/content.cfm/designer-of-2015-trends" target="_blank">Full article &gt;&gt;</a></p>
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		<title>Design doesn&#8217;t matter, it&#8217;s essential.</title>
		<link>http://www.iroai.org/2010/10/30/design-doesnt-matter-its-essential/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=design-doesnt-matter-its-essential</link>
		<comments>http://www.iroai.org/2010/10/30/design-doesnt-matter-its-essential/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 14:07:28 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=675</guid>
		<description><![CDATA[
]]></description>
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		<item>
		<title>Designing in the face of change</title>
		<link>http://www.iroai.org/2009/12/16/375/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=375</link>
		<comments>http://www.iroai.org/2009/12/16/375/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:04:02 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[designers]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=375</guid>
		<description><![CDATA[&#8220;Designers are facing simultaneous and extremely meaningful shifts from artifact to experience, from styling to emotional resonance, and from the massive and faceless to the local and personal. These changes are not immediate, and are not complete; just as they didn’t begin overnight, they will continue to evolve as culture continues to morph.
These shifts, however, [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;Designers are facing simultaneous and extremely meaningful shifts from artifact to experience, from styling to emotional resonance, and from the massive and faceless to the local and personal. These changes are not immediate, and are not complete; just as they didn’t begin overnight, they will continue to evolve as culture continues to morph.</p>
<p>These shifts, however, have already had*and will continue to have*unprecedented effects on the essence of business, commerce, and trade. Each of the shifts, taken individually, tells a compelling tale of opportunity and cultural change; when considered together, the three shifts paint a picture of a world where the human condition is<br />
empowered by the connections of design and business, and where the products, systems, and services that are bought and sold have a positive impact on society and culture.&#8221; (Matt Schoenholz and Jon Kolko) <a href="http://pdfserve.informaworld.com/496230_731446928_917877220.pdf" target="_blank">download PDF</a></p>
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		<title>What kind of a designer are you?</title>
		<link>http://www.iroai.org/2009/12/06/what-kind-of-a-designer-are-you/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-kind-of-a-designer-are-you</link>
		<comments>http://www.iroai.org/2009/12/06/what-kind-of-a-designer-are-you/#comments</comments>
		<pubDate>Sun, 06 Dec 2009 22:31:11 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UX]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[theory]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[designers]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=330</guid>
		<description><![CDATA[Warren Berger learned four things about you.
]]></description>
			<content:encoded><![CDATA[<p>Warren Berger learned <a href="http://www.aiga.org/content.cfm/four-things-ive-learned-about-designers" target="_blank">four things</a> about you.</p>
]]></content:encoded>
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		<title>How a web design goes straight to hell</title>
		<link>http://www.iroai.org/2009/12/04/how-a-web-design-goes-straight-to-hell/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-a-web-design-goes-straight-to-hell</link>
		<comments>http://www.iroai.org/2009/12/04/how-a-web-design-goes-straight-to-hell/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:16:29 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[UCD]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[funny]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=294</guid>
		<description><![CDATA[http://theoatmeal.com/comics/design_hell
]]></description>
			<content:encoded><![CDATA[<p><a href="http://theoatmeal.com/comics/design_hell" target="_blank">http://theoatmeal.com/comics/design_hell</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Power of Time Off</title>
		<link>http://www.iroai.org/2009/12/01/the-power-of-time-off/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-power-of-time-off</link>
		<comments>http://www.iroai.org/2009/12/01/the-power-of-time-off/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 19:51:21 +0000</pubDate>
		<dc:creator>IROAI</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[talks]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.iroai.org/?p=244</guid>
		<description><![CDATA[
]]></description>
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