These shifts, however, have already had*and will continue to have*unprecedented effects on the essence of business, commerce, and trade. Each of the shifts, taken individually, tells a compelling tale of opportunity and cultural change; when considered together, the three shifts paint a picture of a world where the human condition is
empowered by the connections of design and business, and where the products, systems, and services that are bought and sold have a positive impact on society and culture.” (Matt Schoenholz and Jon Kolko) download PDF