Tag story

Better User Experience With Storytelling – Part One

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.
Today we communicate a bit differently. Our [...]

Release The Stories In Your Organization

Release The Stories In Your Organization
View more documents from Robert Star.

Transmedia

‘Transmedia’: A brave new world in entertainment marketing, an article by USC professor Henry Jenkins from LA Times.