IROAI » story http://www.iroai.org Institutul Roman de Arhitectura Informatiei - The Romanian Institute of Information Architecture Sun, 05 Jun 2011 22:26:17 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Better User Experience With Storytelling – Part One http://www.iroai.org/2010/02/01/better-user-experience-with-storytelling-%e2%80%93-part-one/?utm_source=rss&utm_medium=rss&utm_campaign=better-user-experience-with-storytelling-%25e2%2580%2593-part-one http://www.iroai.org/2010/02/01/better-user-experience-with-storytelling-%e2%80%93-part-one/#comments Mon, 01 Feb 2010 16:15:11 +0000 IROAI http://www.iroai.org/?p=469 “Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose remaining the same; To entertain, to share common experiences, to teach, and to pass on traditions.

Today we communicate a bit differently. Our information is fragmented across various mass-media channels and delivered through ever-changing technology. It has become watered down, cloned, and is churned out quickly in 140-character blurbs. We’ve lost that personal touch where we find an emotional connection that makes us care.

Using storytelling, however, we can pull these fragments together into a common thread. We can connect as real people, not just computers. In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections.” full article

]]> http://www.iroai.org/2010/02/01/better-user-experience-with-storytelling-%e2%80%93-part-one/feed/ 0 Release The Stories In Your Organization http://www.iroai.org/2009/12/16/release-the-stories-in-your-organization/?utm_source=rss&utm_medium=rss&utm_campaign=release-the-stories-in-your-organization http://www.iroai.org/2009/12/16/release-the-stories-in-your-organization/#comments Wed, 16 Dec 2009 16:49:13 +0000 IROAI http://www.iroai.org/?p=384 Release The Stories In Your Organization
View more documents from Robert Star.
]]> http://www.iroai.org/2009/12/16/release-the-stories-in-your-organization/feed/ 0 Transmedia http://www.iroai.org/2009/12/01/transmedia/?utm_source=rss&utm_medium=rss&utm_campaign=transmedia http://www.iroai.org/2009/12/01/transmedia/#comments Wed, 02 Dec 2009 04:31:35 +0000 IROAI http://www.iroai.org/?p=251 ‘Transmedia’: A brave new world in entertainment marketing, an article by USC professor Henry Jenkins from LA Times.

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