“Design means designing the entire customer experience, from discovering what people really need to shaping interactive solutions for them and finally creating a hard product package such as a cell phone or car that is both aesthetically pleasing and useful to people.
This is the where companies create economic value today. This is heart of Designomics, [...]
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The Journal of Information Architecture is an international peer-reviewed scholarly journal whose aim is to facilitate the systematic development of the scientific body of knowledge in the field of information architecture.
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